NEWS
The day I met The King
Published by: HispanicAd By: Daisy Expósito-Ulla July 21, 2026 He was not in Rio. To everyone’s surprise he was not ...
The Identity Economy: Marketing’s Next Competitive Advantage
A Leadership Framework for Creating Demand in the Identity Economy Published by: ANA By: Louis Maldonado July 15, 2026 For ...
The Million-Person Message Marketers Can’t Afford to Ignore
HispanicAd By: Louis Maldonado A little over four months after Bad Bunny transformed the Super Bowl halftime show into a ...
If the World Cup Is Smart Marketing, Why Isn’t Pride?
Multicultural Marketing Resources, Multicultural Marketing News, June 2026 Over the past two years, many brands have quietly scaled back LGBTQ+ ...
The 2026 Upfronts Made Something Clear: Culture-Driven Fandom Is the Future of Media
HispanicAd This year’s Upfronts and Newfronts revealed something far bigger than programming announcements and media packages. They confirmed that culture, ...
Cultural Dexterity: The New Currency of Earned Attention, Trust and Growth
Multicultural Marketing Resources Andy Checo, Managing Director, résonant, a d expósito & Partners Company In today’s fragmented media landscape, attention ...
Louis Maldonado from d expósito & Partners: “Beyond the Month: Why Hispanic Identity Must Lead, Not Blend”
PRODU As Hispanic Heritage Month wraps up across the U.S., this year’s tone reflected more than celebration—it mirrored the crossroads ...
Taking the Lead, as an Integrated Agency
2025 Hispanic Content Report, HispanicAd "One thing is true with AI: the outputs are only as good as the inputs ...
