NEWS
Outlook of an Eternal Optimist: Status Report of an Unsinkable Industry
By Louis Maldonado The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered ...
Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
By Louis Maldonado Now that Labor Day has passed, we are quickly approaching that very unique time of year that ...
Beyond Hispanic Heritage Month: How Brands Can Support Year-Round Cultural Celebrations
By Louis Maldonado As we enter the second full week of Hispanic Heritage Month, it’s encouraging to see so many ...
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
By Louis Maldonado In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement ...
Don’t Get It Twisted, Multicultural Is Your Growth Opportunity.
In today's increasingly diverse society, the call for multicultural marketing is more pronounced than ever. Anyone who suggests otherwise either ...
People Don’t Talk about Bruno, Nor the Importance of Spanish in Marketing: Daisy Expósito-Ulla wants to change that
For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results ...
La industria que ayudamos a parir
During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, ...
“Only in multicultural America, advertising has the opportunity of speaking with so many voices.”
Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners, is a luminary in Multicultural Communications who in 2018 was ...
