THE POWER
OF BEING ABLE
Tufts Health One Care
TV
Digital
Healthcare
To drive brand awarness and net membership for Point32Health’s Medicaid/Medicare insurance product -Tufts Health One Care- we aimed to show the public what people with disabilities can do, instead of what they can’t do, when they have access to the health-related services and support they need.
An inclusive campaign
with heart targeting the diverse mainstream
We designed customized creative to engage Hispanic, African-American and Asian consumer segments.
ENROLLMENTS INCREASED BY