THE POWER
OF BEING ABLE

Tufts Health One Care

TV
Digital
Healthcare

To drive brand awarness and net membership for Point32Health’s Medicaid/Medicare insurance product -Tufts Health One Care- we aimed to show the public what people with disabilities can do, instead of what they can’t do, when they have access to the health-related services and support they need.

An inclusive campaign

with heart targeting the diverse mainstream

We designed customized creative to engage Hispanic, African-American and Asian consumer segments.

ENROLLMENTS INCREASED BY

OVER 142% PRE-POST CAMPAIGN

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