dex’s cultural expertise and thought leadership have roots in the growth of the U.S. Hispanic Market—a business success story that has continued to transform commerce and consumption in America today.
With the U.S. Hispanic Market ranking among the
of the world’s largest economies
Consisting of an estimated
that account for 20% of the U.S. population
Fully leveraging the growth opportunity from this consumer segment calls for unconventional approaches and
Together, with leading visionary brands, we identify and harness unique business opportunities derived from Hispanic, cross-cultural, and various ethnic consumer segments.
Tapping into a
Combined Buying Power of
that can determinethe success of a brand
With
you can win with these consumers through authentic and meaningful brand experiences
that connect with
the heart
and earn people’s trust.