Efectiva is a performance-led full-service media team, delivering results from campaign creation to execution, optimization and analytics.

We offer a broad, yet highly effective, portfolio of media capabilities to impact the full consumer path to conversion funnel — from awareness to decision.

Our Audience

Our reach deeply engages today's diverse, cross-cultural consumers—from the general market to the multiple segments that intersect it: Hispanic, Asian, Black and Non-Hispanic White, among others.

Our Match Solutions

We are adept at utilizing both third-party data and our clients' own in order to remove any possible biases. This has helped us develop a precision Attribution Model for the most profitable ROI.

The Media we Dominate

From Legacy to Digital, Grass-roots to eCom, our media experts are at your service. We manage most digital platforms in-house and provide clients real-time access to their buys for transparency and collaboration.

OUR AUDIENCE

Our reach deeply engages today’s diverse, cross-cultural consumers—from the general market to the multiple segments that intersect it: Hispanic, Asian, Black and Non-Hispanic White, among others.

OUR MARTCH SOLUTIONS

We are adept at utilizing both third-party data and our clients’ own in order to remove any possible biases. This has helped us develop a precision Attribution Model for the most profitable ROI.

THE MEDIA WE DOMINATE

From Legacy to Digital, Grass-roots to eCom, our media experts are at your service. We manage most digital platforms in-house and provide clients real-time access to their buys for transparency and collaboration.

The Efectiva Team is composed of Strategists, Data Science Analysts, Innovators and Investors/Negotiators. Using the data that matters to live up to our Efectiva promise of delivering on business outcomes.