By Louis Maldonado
Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.
ANA https://www.ana.net/miccontent/show/id/ii-2024-09-hispanic-heritage-month
Published by: HispanicAd By: Daisy Expósito-Ulla July 21, 2026 He was not in Rio. To everyone’s surprise he was not in Rio de Janeiro as had been agreed. El Rey, with whom our U.S. “delegation” was going to meet, had suddenly flown to São Paulo: an hour and 15 minutes...
A Leadership Framework for Creating Demand in the Identity Economy Published by: ANA By: Louis Maldonado July 15, 2026 For more than a decade, marketing has been shaped by a series of defining paradigms. First came the “attention economy,” where success depended on...
HispanicAd By: Louis Maldonado A little over four months after Bad Bunny transformed the Super Bowl halftime show into a global celebration of Puerto Rican and pan-Latino culture, another powerful cultural signal emerged in New York City. More than one million people...
Multicultural Marketing Resources, Multicultural Marketing News, June 2026 Over the past two years, many brands have quietly scaled back LGBTQ+ marketing efforts and Pride sponsorships, citing political pressure over DE&I backlash and reputational risk. Yet during...
HispanicAd This year’s Upfronts and Newfronts revealed something far bigger than programming announcements and media packages. They confirmed that culture, fandom, and emotionally driven engagement are becoming the primary engines of audience growth and brand...