By Louis Maldonado
Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.
ANA https://www.ana.net/miccontent/show/id/ii-2024-09-hispanic-heritage-month
Multicultural Marketing Resources, Multicultural Marketing News, June 2026 Over the past two years, many brands have quietly scaled back LGBTQ+ marketing efforts and Pride sponsorships, citing political pressure over DE&I backlash and reputational risk. Yet during...
HispanicAd This year’s Upfronts and Newfronts revealed something far bigger than programming announcements and media packages. They confirmed that culture, fandom, and emotionally driven engagement are becoming the primary engines of audience growth and brand...
Multicultural Marketing Resources Andy Checo, Managing Director, résonant, a d expósito & Partners Company In today’s fragmented media landscape, attention isn’t just hard to capture—it must be earned. As the role of paid media continues to evolve, brands can no...
PRODU As Hispanic Heritage Month wraps up across the U.S., this year’s tone reflected more than celebration—it mirrored the crossroads our industry faces. In a climate where diversity and inclusion are being questioned, marketers are being forced to decide whether to...
2025 Hispanic Content Report, HispanicAd "One thing is true with AI: the outputs are only as good as the inputs. Creating great work still requires the excellence of craft and deep understanding of the brand, consumer and media environment ..." Ad agencies have long...