AS UNIQUE
AS YOU

Tajín’s multi-media campaign, “As Unique As You,” is anchored by two distinct TV spots, one for the diverse mass audience and another for Hispanics.

featuring a diverse make-up of family and friends that reflects the new American mainstream.

The English-language spot features a diverse group of friends at a BBQ, some very familiar with Tajín, others exploring new ways of consuming it and some trying it for the first time, as they are enchanted by its unique flavor profile.

The Hispanic spot features a multigenerational family that is fully aware of Tajín and is viewed as a trusted friend and an integral part of their cultural identity.

and interest that led to sales results that outperformed projections by

The e-commerce campaign