THE POWER
OF BEING ABLE

To drive brand awarness and net membership for Point32Health’s Medicaid/Medicare insurance product -Tufts Health One Care- we aimed to show the public what people with disabilities can do, instead of what they can’t do, when they have access to the health-related services and support they need.

this was an inclusive campaign

targeting the diverse mainstream

with customized creative to engange Hispanic, African-American and Asian consumer segments.

ENROLLMENTS INCREASED BY

OVER 142% PRE-POST CAMPAIGN