SALUD, DINERO
Y AMOR
AARP
TV
Film
Digital
Services
This spot was part of a branding campaign created for AARP to help drive brand awareness and membership consideration with Hispanics. It uses an upbeat, popular song that connects culturally with the target audience and helps deliver on the culturally relevant strategic platform,
“Doing more for yourself
is doing more for your family.”
This campaign shows tangible examples of how AARP can help members and their families live with more salud, dinero y amor (health, wealth and love/self-care) using a culturally engrained idiom as a mnemonic device, which leads to the calls-to-action and the brand tagline,
“Juntos es posible”
Together, it’s possible
The branded response campaigns we led for
AARP nearly doubled Hispanic brand awareness and membership over a 9-year timeframe.
These campaigns, along with our affinity-building platforms, grassroots initiatives and work to improve the member experience, led to an 8% average yearly increase in Hispanic Net Promoter Score.
