d expósito & Partners scored a big win for both the Agency and the Hispanic advertising industry, being recognized as a finalist in the 2018 North American Effies in the Multicultural & Lifestyle Segments category. The Effie is one of the ad industry’s most highly coveted awards as winning campaigns are decided based on effectiveness and excellence in connecting with their audiences to deliver results. The 2016 AARP campaign is a best-in-class example of a brand that is leveraging powerful insights, relevant storylines and scenarios, and the use of cultural idioms and meaningful phrases to drive brand awareness, relevance and consideration.
Timing of this recognition is perfect, as it’s a testament to the success brands can gain when investing in multicultural marketing with original advertising and content, especially when following best practices in strategic planning and relevant storytelling.
In late July, AARP launched the evolution of this creative strategy, with a new campaign from d expósito & Partners that more fully explains how AARP helps in the areas of salud, dinero y amor. The new creative highlights AARP’s impact work in communities, as well as benefit to individuals. The new spots can be viewed on campaign website, www.SoyAARP.org.