By Louis Maldonado
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.
ANA https://www.ana.net/miccontent/show/id/ii-2024-10-no-sabo-kids
By Louis Maldonado The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to...
The founder of D Expósito & Partners writes about the rise of America’s unstoppable growth engine Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the Hispanic community revisit pivotal projects or...
I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum...
Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners, is a luminary in Multicultural Communications who in 2018 was inducted into the Hall of Fame of American advertising. A voice for diversity and inclusion, and a pioneer in Multicultural Marketing, she is...
During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, with a lot of work, brought to life by a team: Let’s celebrate trailblazing Latinas who have had, and still have, an impact in our industry. And,...