
Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers
‘Lucha vs. El Virus’ was created to fill a gap and reach a group highly affected by the virus

‘Lucha vs. El Virus’ was created to fill a gap and reach a group highly affected by the virus
Multicultural Marketing Resources Andy Checo, Managing Director, résonant, a d expósito & Partners Company In today’s fragmented media landscape, attention isn’t just hard to capture—it must be earned. As the role of paid media continues to evolve, brands can no...
PRODU As Hispanic Heritage Month wraps up across the U.S., this year’s tone reflected more than celebration—it mirrored the crossroads our industry faces. In a climate where diversity and inclusion are being questioned, marketers are being forced to decide whether to...
2025 Hispanic Content Report, HispanicAd "One thing is true with AI: the outputs are only as good as the inputs. Creating great work still requires the excellence of craft and deep understanding of the brand, consumer and media environment ..." Ad agencies have long...
HispanicAd, PRODU, AdLatina d expósito & Partners (dex), one of the nation’s most recognized multicultural advertising and marketing agencies, today announced the launch of résonant, a dedicated public relations and social media practice designed to help brands...
HispanicAd & PRODU To help clients benefit from newer, faster and more revolutionary models of media strategizing, d expósito & Partners is launching a new, digital-first, media brand — EFECTIVA. Alongside the already-existing Media Services provided by d...